Paid Media Management
PPC and paid media management for small businesses
Google Ads and Meta ads built around what a new customer is worth to you.
If your ad spend keeps climbing and the leads don’t, something in the setup is wasting money. We find where the budget leaks, fix it, and run campaigns that are judged on one thing: whether they bring in customers at a cost that makes sense for your business. You keep full ownership of your ad accounts and see every dollar you spend.
- Your accounts, your data
- 100%
- Markup on your ad spend
- 0
- Clear stages
- 3
Why teams call us
How much of your ad spend brings in customers?
Most wasted ad budgets leak in a few predictable places. Ads send people to a homepage that was never built to convert them. Targeting reaches people with no intention of buying. Campaigns run for weeks without anyone checking them. None of this shows up in the ad dashboard, because the clicks keep coming. You only notice when the leads don’t.
Before
- “We spend every month, and I can’t tell what it’s bringing in.”
- “We get clicks, but the leads are the wrong people.”
- “Our last agency sent reports full of numbers that meant nothing to me.”
- “Costs keep going up, and nobody can explain why.”
- “The agency set up our Google Ads account, and now we can’t get access.”
- “We tried ads once, lost money and gave up.”
After
- A clear view of which campaigns earn their budget
- More leads from people who fit, and fewer time-wasters
- More of the clicks you pay for turning into inquiries
- Problems caught early, before they eat your budget
- A one-page report you can understand in a few minutes
- Ad accounts that stay in your name, whoever manages them
How we help
Google Ads and Meta ads management without the guesswork
Small business owners usually come to us after paying for ads that didn’t work, or paying an agency they couldn’t get a straight answer from. So we built our PPC management services around the things you’d want to check before handing anyone your budget.
- 01
Your ad accounts stay in your name
Your Google Ads and Meta ad accounts are created in your name, or stay in your name if you already have them. We work inside them with access you control. If we ever part ways, you remove our access and keep every campaign, audience and piece of data.
What we aim forFull ownership of your accounts and history, from day one.
- 02
You pay the ad platforms directly
Your ad spend goes straight from your card to Google and Meta, so you can see every dollar on their invoices. Our management fee is separate and agreed in writing before we start. [Describe your fee model, for example a flat monthly fee or a percentage of spend.]
What we aim forNo markup on your ad spend and no surprise charges.
- 03
Every lead tracked to the campaign that produced it
Before any campaign launches, we agree on what a lead or sale is worth to you. Then we set up conversion tracking for calls, form submissions and purchases, so each campaign shows its cost per lead and return on ad spend.
What we aim forA clear answer to “which ads make us money?”
- 04
Ads shown to people likely to buy
We look at who’s clicking today and why. Then we tighten targeting, block search terms and audiences that don’t fit, and write ad copy aimed at your best customers. This works for a business serving one city or one selling worldwide.
What we aim forFewer wasted clicks and better-quality leads.
- 05
Landing pages that keep the ad’s promise
Sending ad traffic to a homepage is one of the fastest ways to lose money. We check every page your ads point to and make sure it matches what the ad offered. Where a page is costing you leads, we build a dedicated landing page through our website development service.
What we aim forMore of your paid clicks turning into inquiries.
website development - 06
A test budget first, then scale what works
If you’ve lost money on ads before, you shouldn’t have to take a big risk again. We launch with a controlled test budget and targets we’ve agreed together, and only recommend spending more once a campaign has shown results.
What we aim forGrowth based on numbers you can see.
How we work
How we run your paid advertising in 3 steps
You’ll always know what we’re working on, what it costs and what comes next. Nothing goes live without your approval.
- 01
Plan
We start with a free call about your goals, your margins and what’s happened with ads so far. If you’re already running campaigns, we audit them to find where budget is leaking. If you’re starting fresh, we look at your market and competitors instead. You keep the findings either way. Then you get a written plan covering channels, a recommended starting budget, targets and our fee. You’ll receive: A clear plan and budget, approved by you before anything launches.
- 02
Test
We set up conversion tracking, build the campaigns and launch with spend limits in place. For the first [X weeks], we test different audiences, keywords and ads to find what brings in leads at a cost that works for you. You’ll receive: Early results and an honest read on what’s working.
- 03
Scale and improve
A named specialist works in your account every week, adding new ads, pausing what isn’t working and moving budget toward what is. Each month you get a one-page report covering spend, leads, cost per lead and what we’re changing next, and we walk through it together. You’ll receive: Campaigns that keep improving, and a report you can explain to anyone in a few minutes.
FAQs
PPC and paid media FAQs
Worried your budget is too small?
You don’t need a big budget to start, but campaigns need enough spend to learn what works. We’ll recommend a starting budget for your market, and if it’s too low to produce useful results, we’ll tell you before you spend anything.
It depends on your industry, location and what a customer is worth to you. Competitive markets cost more per click. On the first call, we’ll look at typical costs in your market and suggest a test budget that can produce meaningful data.
[Describe your fee model and starting price.] Your ad spend is separate and paid directly to Google or Meta.
Search campaigns on Google can start producing leads soon after launch. Getting to a stable cost per lead usually takes [timeframe] of testing. We’ll give you a realistic estimate once we understand your market and budget.
We start with a test budget, check campaigns every week and pause anything that isn’t performing. You see the numbers every month, so you always know where your money went.
Yes. Your accounts are in your name and we work in them with access you control. If we part ways, your data and campaign history stay with you.
[Add your contract terms.]
We run Google Ads (search, display and YouTube) and Meta ads on Facebook and Instagram. We recommend channels based on where your customers spend their time and how they buy. [Confirm which Google campaign types you offer.]
Yes. Our team is based in India and manages ad campaigns for small businesses worldwide. We schedule calls in your time zone and can target customers in any country your business serves.
They can, as long as the page people land on does its job. We’ll point out any page that’s costing you conversions, and we can build a dedicated landing page for your campaign.
Your ads work harder when your website and SEO support them
Ads bring people to your door. What happens next depends on your website. And over the long term, it helps if customers can find you without you paying for every click.
- Turns visitors into enquiries.Website DevelopmentLanding pages and websites built to turn ad clicks into inquiries.Explore website development
- Builds traffic you don’t pay per click for.SEOSteady traffic that keeps coming when ad budgets change, guided by what your ad data shows converts.Explore SEO services
Let’s talk about your ad spend
Book a free call and tell us what you’re spending, what you’re getting back and what you want ads to do for your business. No campaigns yet? We’ll talk through your market and a sensible first step. There’s no cost and no obligation.
Ads work best when the page they land on converts. See how we approach website development, or build traffic you don’t pay per click for with SEO.